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Syndicated Travel Web Site Research
Independent Travel Web Site Satisfaction
The annual Independent Travel Web Site Satisfaction Study is designed for use by third-party Web site providers and hoteliers as a means to further enhance Web site usefulness and increase hotel reservation market share. The study provides a single measure to assess the levels of overall satisfaction with independent Web sites.
The objectives of this study are to:
- Measure the critical components that drive overall independent travel Web site satisfaction
- Establish the relative importance of each measure to overall satisfaction
- Determine the overall performance of independent travel Web sites, which is summarized into a single index score
- Identify areas of strength and weakness for each independent travel Web site
- Track performance on an annual basis
To inquire about J.D. Power and Associates syndicated independent travel Web site satisfaction research, click here.
Proprietary Travel Web Site Research
J.D. Power and Associates provides travel Web site companies with custom research and customer satisfaction measurement and tracking on a proprietary basis. Clients gain access to weekly, monthly, or quarterly data to measure their performance over time and identify areas for improvement.
Proprietary services include:
- Customer satisfaction tracking
- Focus groups (in-person or online)
- Best-in-Class Analysis
- Initiative Impact Analysis
- Consulting and improvement services
- Certification programs to ensure compliance with predetermined industry benchmark standards
To inquire about proprietary independent Web site research services, click here.