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J.D. Power and Associates 2008 Green Home Building Report
J.D. Power’s inaugural report on green home building provides insights into new-home buyer perceptions about environmentally friendly features for new homes. The report answers popular questions including:
- How do consumers understand "green building?"
- Which green features do consumers expect most?
- What price points are they willing to pay for these features?
- Which builders are getting the most traction when marketing green features to consumers?
- What are the unmet opportunities?
- How do you measure the effectiveness of green homes?
- What impact does green construction have on homeowner loyalty and willingness to recommend a builder?
This comprehensive report includes feedback from more than 22,000 consumers in 33 markets across the country that recently purchased a newly constructed home.
For more information about the report, pleased contact Paula Sonkin at (805) 418-8162.
J.D. Power and Associates provides homebuilders, home mortgage, and home insurance providers with an in-depth understanding of the needs of today's homeowners. In this rapidly changing and highly competitive marketplace, understanding customer behavior is essential for success.
Home Builder
Since 1968, J. D. Power and Associates has been providing consumer-based marketing information services-customer satisfaction analysis, forecasting, training, and consulting-to a variety of industries worldwide. In 1997, the firm first began measuring satisfaction in the home-building industry. Today, the firm measures homebuyer satisfaction in 30 major U.S. markets.
Each year, we survey millions of consumers to learn how their experiences and expectations shape their preferences with regard to the products and services they purchase. J.D. Power and Associates has developed and maintains one of the largest and most sophisticated consumer-satisfaction databases ever created. Within that database resides the raw material for the firm's industry-specific analyses of consumer perceptions and behavior.
When it comes to customer satisfaction with new homes, what truly matters is the level of service that builders provide and how well they deliver on what they promise, regardless of price.
Syndicated Research
Satisfaction with Home Builders
The HomeBuilder Satisfaction Study measures satisfaction among new-home buyers of single family detached and attached homes. The study examines satisfaction with the entire home buying experience including customer service, the sales staff, design center, price/value relationship, design elements, location, recreation and amenities, and quality of workmanship and materials. Homebuyers also provide opinions on their mortgage and title companies, the builder's Web site, and the occurrence and resolution of construction problems.
Proprietary Research
J.D. Power and Associates also conducts custom research and customer satisfaction measurement and tracking on a proprietary basis. Proprietary services include:
- Customer satisfaction tracking studies to measure improvement over time
- Quality tracking studies
- Sales tracking
- Retailer quality audits
- Certification programs to ensure compliance with predetermined industry benchmark standards
Clients gain access to weekly, monthly or quarterly data to identify issues and implement process improvement in the areas of quality and customer satisfaction.
To inquire about homebuilder research, click here.