Industries Served: Automotive

Tires

J.D. Power and Associates helps tire and vehicle manufacturers understand the key factors that influence customer perceptions of quality and satisfaction in key tire segments. The firm's benchmarks provide a consumer perspective on original equipment quality and satisfaction. Manufacturers and suppliers find the firm's research reports to be a reliable and vital source of information for developing new tire products and services.

Syndicated Research

Original Equipment Tire Customer Satisfaction Study^SM
This study explores customer satisfaction with original equipment tires (OE) on one to two-year-old vehicles. Respondents are asked about their experiences and opinions concerning tire quality, performance, and brand image. The study is comprised of a nationally representative sample of owners and lessees of all makes and models of passenger cars, vans, pickup trucks and sport utility vehicles sold in the United States. This comprehensive and independent perspective of the tire industry features the following performance measures: ride, handling, traction, wearability, and appearance.

Please Note: This report is in PDF format and may take several minutes to load, depending on your Internet connection. PDF documents require Adobe Acrobat Reader.

Original Equipment Tire Customer Satisfaction Study (pdf)

Proprietary Research

In addition to industry-wide syndicated research, J.D. Power and Associates offers client-commissioned proprietary research services. Clients use this research to monitor quality and customer satisfaction over time for an entire retail tire chain or to monitor brand perceptions among consumers. Clients gain access to weekly, monthly, or quarterly data to measure their performance over time and identify areas for improvement. Proprietary services include:

• Customer satisfaction tracking
• Quality tracking
• Sales tracking
• Retailer quality audits
• Certification programs to ensure compliance with predetermined industry standards

Consulting Services

With the firm's exclusive syndicated tire studies over the past thirteen years, J.D. Power and Associates has developed an extensive knowledge base of consumer behavior in the tire industry. The firm offers a broad range of industry consulting services that provide valuable information to tire manufacturers, vehicle manufacturers, and tire retailers.

These services include proprietary ad-hoc and tracking studies, performance improvement and training programs, as well as manufacturing and retailing consultancies. Our associates are ready to serve companies in their domestic and international markets.

To inquire about J.D. Power and Associates Services, click here.