Syndicated and Proprietary Research | Consulting | Learning | Automotive Forecasting
Each year, J.D. Power and Associates surveys millions of consumers and businesses to understand their opinions and expectations regarding the products and services they purchase.
The firm offers a variety of services to help businesses:
- Understand B2B and B2C customers
- Improve product and service quality
- Increase customer satisfaction levels
- Enhance the customer experience, including retail and dealer sales processes
- Increase operational efficiency
Syndicated Research
Syndicated research is based on an industry assessment via a survey of the customers in that sector. To maintain an independent and unbiased perspective, J.D. Power and Associates funds all of its own syndicated research.
This type of research, based on unfiltered consumer feedback, delivers an accurate portrayal of how well an industry is listening to the voices of its customers.
With this customer data, J.D. Power and Associates is able to determine the factors that comprise overall satisfaction, as well as the relative importance of those factors. In addition, each factor is comprised of numerous attributes that provide additional diagnostic capability.
The purpose of syndicated customer satisfaction research is to:
- Establish competitive benchmarks for quality and customer satisfaction in an industry.
- Identify the strengths and weaknesses of individual companies in an industry with regard to product quality and customer satisfaction.
- Provide specific recommendations on how individual companies can improve their quality and customer satisfaction levels.
J.D. Power and Associates conducts syndicated research in the following industries:
- Automotive
- Telecommunications
- Travel
- Real Estate
- Finance
- Marine
- Healthcare
- Utilities
- Commercial Vehicles
- Sports and Entertainment
- Retailing
- Office Products
- Professional Services
To inquire about syndicated research, contact us.
Proprietary Research
J.D. Power and Associates also conducts custom research and customer satisfaction measurement and tracking for individual companies on a proprietary basis.
Proprietary services include:
- Customer satisfaction tracking research (to measure improvement over time)
- Quality tracking studies
- Retail sales tracking
- Dealer service tracking
- Retailer quality audits
- Certification programs to ensure compliance with predetermined industry benchmark standards
Clients gain access to weekly, monthly, or quarterly data on demand, via a customized extranet, to identify issues and enable quality and customer satisfaction process improvements.